Thursday, August 27, 2009
Mulain thinks any brand that takes its creativity from 1920s Berlin is worth being investigated. Already in London's Selfridges, which is famous for show-casing new and cool brands and about to launch stateside......Mulain thinks this is a brand worth checking out.
UK's Illamasqua is the product of a heady mix of influences. Its roots stem from the dark and illicit 1920s club scene and combines a rich heritage in the manufacture of make-up for film and theatre. It also takes inspiration from members of the ‘alternative scenes’ for whom self-expression is paramount. Alternative cultures have always dared to be dramatic. They have an emotional attachment to making up. It’s an expression of their darker side, a release for their alter ego.
Illamasqua is for the bolder person hiding inside all of us. It is an act and an attitude. A symbol of tolerance. A celebration of idiosyncracies. A confident statement of self-ownership.
I like the sound of that.....so another trip to Selfridges is required...oh it's a hard life!